The right data to measure, understand, decide.

MKG Observatoire brings together the data, forecasts and observatories that matter to drive your hotel strategy in Europe.

What is MKG Observatoire?

Discover a dashboard designed for hospitality decision-makers. Daily data, benchmarks and forecasts, all in a clear and actionable interface.

Our products

HIT Reports

Detailed monthly reports on European hotel market performance, with key indicators and segment analysis.

MonthlyMarketKPI

CompSet

Create your fully customized and enriched Compsets in just a few clicks. Retrieve them in real time.

BenchmarkReal-timeCustom

Forecast

Anticipate market trends with our predictive models powered by historical and economic data.

PredictiveHistoricalTrends

Trend Report

Trend analysis and strategic perspectives for hospitality and tourism professionals.

AnalysisStrategicTrends

Analyst Report

In-depth expertise reports on market dynamics, mergers & acquisitions and strategic positioning.

ExpertiseM&AMarket

Observatories

Custom dashboards with performance tracking, benchmarks and forecasts for your territory.

DashboardKPIForecasts

Our Data team

"Every day for over 30 years, we collect, consolidate and interpret data from across Europe to produce reliable indicators and benchmark analysis for the hospitality industry."

MKG Observatoire in numbers

+9 715
Active members
+30
Years of expertise
+50 000
Hotels tracked in Europe

Contact us

Contact our team to discover our offers and customize your observatory.